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Sustainable Luxury by Chopard Jewelry

The first eco-friendly jewelry collection

Sustainable Luxury by Chopard Jewelry


The first eco-friendly jewelry collection

 The haute joaillerie Green Carpet collection uses Fairmined-certified gold, a collaboration with the ARM and Livia Firth’s Eco-Age Limited

French actress Marion Cotillard was seen at the last edition of the Cannes Festival wearing the latest jewelry collection by Chopard.

This appearance made it to the news for a small yet important detail: Marion Cotillard was wearing the first eco-sustainable jewelry collection.

In collaboration with the Alliance for Responsible Mining (ARM) and Livia Firth’s Eco-Age Limited, Chopard used Fairmined-certified gold to create this haute joaillerie Green Carpet collection.

Fairmined gold, also called "ethical gold", is an initiative created for and by artisanal and small-scale miners with the aim of protecting the environment while also improving workers’ labour conditions and fostering economic development in mining communities. In these mines, gold is extracted in a sustainable manner by miners who are guaranteed fair price and fair trade terms.

All diamonds in this collection by Chopard were selected by IGC Group according to the strict criteria of the Responsible Jewellery Council.

Horologists might be interested to know that Chopard was the first company to create a tourbillon mechanism using Fairmined gold.

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Video from Chopard

 

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