Vespa 946 dresses in Armani
Haute-couture on two wheels
Two Italian glam icons come together
The streets of European capitals are in luck as they turn into a fashion catwalk with the new collaboration between Piaggio Group and Giorgio Armani! Vespa Emporio Armani 946 is finally here. This motorcycle keeps the essence of Vespa’s original model but integrates a refined style from the hand of the famous designer Giorgio Armani.
Audrey Hepburn, Hollywood myth and fashion icon in the 60s, would have liked to get one of these limited edition motorcycles. However, this innovation has been made to commemorate two important dates: the 130th anniversary of the Piaggio Motorcycles and the 40th anniversary of the haute couture fashion firm Emporio Armani. To celebrate such a special occasion, the two have come together to create an exclusive version of the Vespa 946.
This Vespa, that takes its name from the first Scooter built in 1946, uses galvanic metal pieces in grey shades while being finished in brown-leather. The harmonious lines and small details such as the digital watch, that allows you to connect different devices to an internet connection, or Armani’s logo on the sides of the motorcycle, almost make it look like a piece that would be shown at the Milan Fashion Week catwalk.
This motorized bike, besides being attractive to the eye, has been conceived to offer comfort to the user, includes 220 mm double disc brake, two-channel ABS braking system and large 12 inch whees to guarantee maximum safety on the road. Not to mention that it is eco-sustainable vehicle due to its low level of fuel consumption.
There is no doubt, that this union between Vespa with fashion brings some fresh air to the motor world. As Armani always says “style is elegance, not extravagance”. With this unique piece you will be the center of attention as if to walk down the catwalk!
Video from Vespa